Elevating Ricoh beyond the box.

Square Root Creative propelled RICOH Graphic Communications forward with a groundbreaking creative campaign that transcended industry norms. Moving away from a traditional hardware-focused approach, we embraced Ricoh's “imagine. change.” ethos to arrive at a fresh solution infused with energy and movement. Our multiplatform, B2B campaign (digital, print, demand generation, showroom and tradeshow graphics) featured human forms pushing boundaries, a physical embodiment of the speed, efficiency, and fluidity that RICOH Graphic Communications delivers. Working from a newly launched style guide, we crafted a vibrant, modern campaign that featured a fresh color palette, bold design and graphic elements, benefit-driven headlines, and an overall feel that not only showcased Ricoh's evolution but also reaffirmed the enduring relevance of print.