Standing out from the pack.

When City Tails NYC aimed to make a strong impression in the highly competitive West Village dog-walking market, they sought the expertise of a true New York marketing agency. We helped this growing business craft a playful yet professional brand identity that reassured pet parents and helped City Tails evolve from a local dog-walking service to a full-spectrum pet care provider, offering overnight care, puppy-related services, daycare, personal play and more. Our work included a new brand identity, logo suite creation, staff uniforms that doubled as mobile billboards, and their inaugural website. From conceptualizing their brand to opening their first physical location, Square Root Creative positioned this beloved neighborhood pet care destination as the top dog. Now they’re off and running, without a leash, and ready for whatever comes next.