ALL SIGNS POINT TO SUCCESS.

Tradeshows are essential to brands and manufacturers seeking to connect with customers, unveil new products, demonstrate capabilities and highlight application possibilities. This is particularly important in the durable graphics market, a part of the global print industry in which Roland DGA is a recognized leader. Seeking to drive increased booth engagement, Roland teamed with Square Root Creative to elevate their brand presence at the ISA International Sign Expo – one of the industry’s premier events. We developed real-world retail scenarios, crafted brand identities and designed a suite of print applications tailored to each. By blending distinct colors with bold imagery and striking graphic design, we captured and reflected Roland’s innovative spirit, telling a cohesive and compelling visual story that resonated with attendees while showcasing star technologies.