Brand Identity + Marketing Strategy + Communications + Website Design
Turning Customer Commitment Into a Competitive Advantage.
How does a global tech brand deepen its value beyond products and services? Ricoh turned to Square Root Creative to elevate a simple business development idea into something far more powerful. We transformed Ricoh’s loyalty concept into the Ricoh Business Booster — a dynamic, purpose driven digital platform designed to empower their customers long after the initial sale.
This always-on resource hub offers strategic insights, expert tutorials, professionally crafted sales tools, licensed research, case studies and more — all curated, designed, promoted and managed by Team Square Root. The result? A scalable, brand-owned ecosystem — helping Ricoh deepen relationships and lead with partnership.
This always-on resource hub offers strategic insights, expert tutorials, professionally crafted sales tools, licensed research, case studies and more — all curated, designed, promoted and managed by Team Square Root. The result? A scalable, brand-owned ecosystem — helping Ricoh deepen relationships and lead with partnership.
Brand Evolution
Brand System
CMYK Color Breakdown
Logo Knockout Treatment
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Web Portal
Recruitment
Custom Calendars
Customer Marketing Materials
